This Tijuana Team Brought It’s Own Mascot

//This Tijuana Team Brought It’s Own Mascot

This Tijuana Team Brought It’s Own Mascot

Wicho’s Tacos


Since 1999, Wicho’s has been serving tacos, aguachile, fish cocktails, and ceviche out of food trucks and storefronts in Tijuana. In 2017 the small south-of-the-border chain made an appearance at Tacotopia, drumming up votes with the help of its mascot — a man-sized fish wearing an apron and a baseball cap! The fish did a great job, as Wicho’s wound up winning runner-up honors by popular vote in the Reader’s best taco competition!

Really, most of the credit goes to the excellent and flavorful tacos Wicho’s served at the event. Succulent bacon-wrapped marlin was topped with rice, crema, cilantro, a splash of hot salsa, and a few pieces of diced mango. All these delicious complementary toppings were served on an almost fluffy, fresh made corn tortilla. It may not be a standard menu item, but when in Tijuana it’s easily worth it to stop by a Wicho’s location and try just about everything else on the menu: standard fish tacos start at 14 pesos, roughly 75 cents American.